Monday, May 3, 2010

Corporate Social Responsibility

The Broadmoor - Colorado Springs

The Broadmoor is a luxurious resort located at the base of Cheyenne Mountain in beautiful Colorado Springs, Colorado. I have the honor of being one of three interns to work with The Broadmoor this summer.

Built in 1918, the resort has been named a 5 star resort for 50 consecutive years. The Broadmoor has also won many other prestigious awards in the past including the number three spot on Travel + Leisure’s World’s Best Golf Resorts list in 2008. With 700 rooms, 18 extravagant restaurants, three of the world’s best golf courses, a lavish spa, a fitness center, movie theatre, and picturesque wedding venues, The Broadmoor has something for everyone.

As a member of The Corporate Social Responsibility Newswire, The Broadmoor is also active within the community and focused upon being environmentally friendly. All three golf courses have been certified as Audubon Sanctuaries which is the highest level in environmental policies. Another green initiative the resort is involved in is an $800,000 project which involves replacing 30,000 light fixtures with LED and compact fluorescent lighting which is equivalent to reducing the pollution from 750 cars per year. A “Recycling Manager” was hired to enforce staff and guests to recycle plastic, aluminum, glass, and cardboard. The Broadmoor’s green initiative list goes on with further details on how they reduce the use of energy and water and the specific design of the golf courses.

The Broadmoor gives back to its customers by sending them gifts every Christmas. However, the past two years The Broadmoor decided to give something a little different. In each customer’s name, the resort staff and employees built a bicycle for underprivileged children living within the community. “It’s a fun and rewarding way to get our team involved and to do something really wonderful for members of the Colorado Springs community who may not have enough to give their children,” said Broadmoor Vice President of Sales and Marketing, John Washko.

Destination Services Corporation, an event planning service located in Avon, Colorado, helped plan the Build-a-Bike event which was held at the resort. After the bikes were assembled, they were donated to Southern Colorado’s largest toy allocation program, Christmas Unlimited. This program helps an average of 3,500 disadvantaged families within the community every Christmas.

The Broadmoor also extends Destination Services (DSC) to their guests and employees. Destination Services include events such as Mail Call, in which teams shop for items then compose letters to send to soldiers overseas and Meals that Give Hope which donates fresh produce and food to the Springs Rescue Mission.
As you can see, The Broadmoor is very busy keeping up with their corporate social responsibilities. I am very excited to begin my internship with The Broadmoor. My only hope is that this opportunity will open many doors to my future. Maybe one day I will be planning one of these initiatives myself!

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